World Economic Forum, Adobe, & ROI
Will tech spending pull us out of an economic slump? Adobe CEO Shantanu Narayen thinks that it will, but random spending won’t do it. Spending decisions must be driven by ROI. Narayen shares his insights at last week’s World Economic Forum in Davos, Switzerland:
Top Line Growth or Cost Cutting?
Management guru Peter Drucker was famous for saying that a company can either solve problems or capitalize on opportunities. If you solve a problem, the most you can achieve is a return to normalcy. But if you capitalize on an opportunity, there is no theoretical limit to what you can achieve.
Once your company has finished cutting costs, what steps can you take to capitalize on opportunities? What role will technology play?
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