Why Does a Car Need a Skin?
We assume that car bodies should be made of metal (or fiberglass for Corvette enthusiasts). But why? BMW designers have created GINA, an experiment in cloth covering for automobiles.
Challenge Assumptions
The BMW engineers created GINA by challenging assumptions. What assumptions are you making about your business? Are those assumptions still true? What could you create by challenging current assumptions?
1 Comment
ETHJuly 3, 2008
An excellent example of how focusing on the customer’s desires (unique, expressive and personalizable styling) and your brand values (performance and fun) creates true break-through solutions and innovation that you can take to market… innovation that conumers will pay for.
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