Unexpected Observations & Innovation
Keith Schacht and Zach Kaplan are co-founders of Inventables. Their mission: To investigate materials & technologies that have unexpected properties.
Consumers will pay for innovative products, and Inventables finds materials that make innovative products possible.
TED recently released this video of Schacht, Kaplan, and a few of their findings:
Products featured in the video:
- Soft magnets. They feel like gel, yet they behave like the hard iron magnets we’re all familiar with.
- A 10-foot pole that fits in your pocket.
- Dry liquid that dries 25 times faster than water.
- Plastic stiffer. Plastic with a shape-retaining property.
- Ink that can sense bends & folds in paper.
- Food packaging that changes color depending on freshness.
Innovation and Growth
History has shown that innovative companies grow no matter what the economy looks like. When you see something unexpected, it changes your understanding of the way things work. The Inventables story inspires all of us to be creative wherever we happen to operate.