Tech Disrupts Real Estate
Redfin is an online real estate brokerage with several twists. The company blends creativity and technology to disrupt an ancient profession in a big way. Their success path might yield ideas for other industries.
Redfin in Three Minutes
Redfin hired the team at Common Craft to create a 3-minute video on their approach to real estate.
Look Past the Marketing
Yes, this a great marketing video. But when we look beyond the marketing message, we see how technology can be used in a creative way to serve customers well. When I see a company like this in action, I ask myself: How can I apply these lessons in my company? What about you?