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Oprah Joins Twitter

April 16, 2009 – By Raymond T. Hightower | Comments Off

TechCrunch reports that Oprah has joined Twitter under the @Oprah moniker. She will perform her first tweet live on her April 17, 2009 show at 9am central time. What will the Oprah effect do to the microblogging service?

From the timing of this announcement, it’s obvious that Oprah read our comparison between Twitter and Facebook a few weeks ago.

What Happens Next?
Any book mentioned on The Oprah Show becomes an instant best seller. Strange thing for Twitter which has yet to be monetized. Twitter has mastered the first half of the freemium business model. Now, how will they leverage this publicity into a viable business model?

Update
Here’s a video (two parts) of the Twitter segment on the 4/17/2009 Oprah Show:

 


 
 

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