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Online Ad Strategies

January 8, 2009 – By Raymond T. Hightower | Comments Off

There are over 300 ad networks on the internet. How do you choose the right one for your company? Ren Chin of YieldBuild offers some ideas in a 3-minute video.

Advertising Criteria

  • Ad network selection. Which network offers ads that complement your site? Ads that are useful to your visitors?
  • Layout. Can you allow advertising without destroying the rest of your site?
  • Reporting. If you want to improve something, you’ve got to measure it first. Are you getting the results you expected?

 

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