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Online Ad Strategies

There are over 300 ad networks on the internet. How do you choose the right one for your company? Ren Chin of YieldBuild offers some ideas in a 3-minute video.

Advertising Criteria

  • Ad network selection. Which network offers ads that complement your site? Ads that are useful to your visitors?
  • Layout. Can you allow advertising without destroying the rest of your site?
  • Reporting. If you want to improve something, you’ve got to measure it first. Are you getting the results you expected?

 

Posted January 8, 2009 by Raymond T. Hightower

WisdomGroup creates web sites and web-based software with Ruby on Rails and other tools.
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