Make Meaning in Your Company
Guy Kawasaki was an Apple Macintosh evangelist in the earliest days of that platform. Today he helps startups to succeed. Kawasaki observes that the essence of entrepreneurship is to make meaning, not money.
Three Ways to Make Meaning
- Increase the quality of life for others. This was one of the driving ideas behind the creation of the Macintosh.
- Right a wrong. Find something that you think is wrong with the world and fix it.
- Prevent the end of something good.