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Linking Twitter & LinkedIn

November 17, 2009 – By Raymond T. Hightower | Comments Off

It is now possible to tie your LinkedIn account with your Twitter account. The key question: What are the benefits for business?

Benefits of LinkedIn

LinkedIn has proven to be very useful for WisdomGroup. The service has led to new business that we might not have landed otherwise. For me, LinkedIn is a great way to stay in touch with people that I don’t see on a regular basis. Everybody wins when we work together, even in cyberspace.

Twitter and TweetDeck

I ridiculed Twitter when I first heard about it. Text message updates for all of your friends? It sounded like a toy for teenagers to me!

But when I discovered the TweetDeck client for Twitter, I was hooked. TweetDeck lets you view, search, and review tweets in multiple columns simultaneously. If I had to use Twitter through a web browser, I would have abandoned the service long ago. TweetDeck makes Twitter more powerful.

Twitter offers a great way for software developers to stay up on current trends, to share discoveries, and to stay in touch with peers in the industry.

Linking Twitter & LinkedIn

LinkedIn is my primary network for business, while Twitter covers me on the technology end. Recently the two companies announced that they are working together. Co-founders from the two companies talk about their shared future in this brief video:

Other Social Networking Options

LinkedIn and Twitter are dominant in the social networking space, but they are not alone:

  • GitHub is one place where software developers share code. Open source projects are born and managed here.
  • Ning lets you create your own social network in little or no time. The limited functionality is offset by the fact that you can get something up & running quickly. WisdomGroup used Ning as the back-end for the WindyCityRails social network.
  • Facebook gets a great deal of attention from the mainstream media. Many people use Facebook for their personal social networking.

What’s Next

The next step: Jump in, experiment, and measure the results. If it works, continue. If not, try something else.