WisdomGroup

Creativity Outside-the-Box

How do you differentiate yourself from your competitors? How do you get customers to view your web advertising repeatedly for the sheer enjoyment of it? An 80-year old Dutch department store shows how to use humor and creative web programming to attract customers.

DeForest Group
Special thanks to Lee DeForest of Deforest Marketing & Design Solutions Group for sending this tip to Wisdom.

Now, Examine This Site
In DeForest’s words:

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British investment company Lion Capital.

Take a look at HEMA’s home page . You can’t order anything and it’s in Dutch but just wait a couple of seconds and watch what happens. (Don’t worry, nothing will pop up and scare you.)

This company has a sense of humor and obviously a great web programmer.

BTW, make sure your sound is on.

Enjoy. And consider how an idea like this might apply to your business.

Posted February 18, 2008 by Raymond T. Hightower