The Right Team. The Right Tools.
"No one of us is as smart as all of us." - Woodrow Wilson, 28th President of the United States
WisdomGroup delivers value for clients by attacking hard problems as a team. Members of our team are skilled in a variety of areas, including:
- User Experience Design
- Art Direction
- Business Analysis
- Web Development
- Mobile Applications
- Database Architecture
- Software Performance
Software development has grown beyond the span of a single human brain. If excellence is desired, multiple brains must come together to make it happen. WisdomGroup is a team of individuals coming together to leverage their individual strengths for the benefit of our clients.
The Value of a Strong Team
Perhaps you've had this experience before. You're working with a one-person or two-person web shop, and everything is going great. You're happy with the product, your customers are happy with the product, everybody is winning. And then one person goes on vacation, and the whole project grinds to a halt. That's when you learn that the person on vacation was critical to the whole project.
At WisdomGroup, knowledge is shared across the entire team. Every member of the team has access to critical project resources. So projects move forward regardless of individual availability.
The value is in the team.
User Experience Design
Are customers abandoning your e-commerce site because of a poorly designed checkout process? Is highly-desirable content on your site difficult to find? WisdomGroup can perform a usability review of your web site or application, looking for potential pitfalls and identifying ways to improve the user experience.
Art Direction
Art without design is non-functional. Design without art is ugly.
WisdomGroup approaches art and design as separate (yet related) disciplines. Have you ever seen a product that you just intuitively knew how to use without reading the manual? That product was well designed. And if the product was pleasing to the eye, you can bet they had an artist on the team too!
The best products are created by balanced teams.
Business Analysis
How does your business make money? Why do customers pay you instead of your competitors? What can WisdomGroup do to bring more customers to you?
A good business analysis will explore these questions. Some of the answers will steer WisdomGroup toward the solution that fits you best, while other answers will lead to more questions. Improvement is a continuous process.
Web Development
An attractive web site is nice to have. But if you are serious about business, you won't rest until your site generates revenue. The best revenue-generating sites are created by teams of professionals pushing together toward a common goal: Keeping your customers happy.
WisdomGroup uses the Ruby on Rails framework to deliver outstanding results to our clients. By creating and running the WindyCityRails, we keep ourselves on the leading edge of web technology.
Mobile Applications
What's the best mobile platform for your business? What's the best way to reach customers on that platform? When a customer wants to buy from you, your business must be ready to sell. Mobile apps let you travel with your customers wherever they go.
Social Media
Large companies like Comcast, Southwest Airlines, and Whole Foods are using social media services like Twitter and Facebook to solidify their image and connect with customers. We can show you how to best take advantage of these groundbreaking new ways of reaching your customers.
Database Architecture
It doesn't matter whether your customers interact with your company on the web or through an iPhone. Somewhere, data must be stored and retrieved. The right database architecture will make that process happen smoothly. WisdomGroup remains on the cutting edge of database technology through client projects, in-house experimentation, and conferences that we create from scratch.
Software Performance
In 1982, IBM published a paper titled The Economic Value of Rapid Response Time. The conclusion: When users are forced to wait too long for a response from a computer, their attention wanders and they become less productive. Now, what if those users are customers? How much money will your company lose if your commerce web site performs too slowly? How much will you gain if the the process is crisp & professional?
Navigating Technology
Lost in a sea of technology? WisdomGroup can help you navigate this fast-changing industry while helping to maximize the return on investment for your company.
Technology Assessment
Have an existing web application that you want to take to the next level? We can analyze the health of your web application, recommending ways improve its stability and performance.